European race fans will have the opportunity to watch the entire 2012 GRAND-AM Rolex Sports Car Series season live on television for the first time this year through GRAND-AM’s new relationship with Motors TV.
Motors TV, headquartered in Chaville, France, will begin its coverage with more than 15 hours of live action from the 50th Anniversary running of the Rolex 24 At Daytona on Jan. 28-29 at Daytona International Speedway.
The “High Speed Television” network is available in 38 European countries, reaching 22 million homes with broadcasts in five languages: English, French, German, Dutch and Greek. Motors TV covers approximately 20 racing series live among the more than 115 classes it covers from all over the world.
“Increasingly, the world is coming to GRAND-AM,” said the sanctioning body’s CEO, Ed Bennett. “This deal enables us to take GRAND-AM to a good portion of the world.”
“With an unprecedented number of European manufacturers and competitors participating in the 2012 Rolex Series, we believe there will be strong interest in our series from European race fans. This is great timing – and a great addition to our television coverage lineup.”
Highlights of the 2012 Rolex Series schedule on Motors TV include the three events in the North American Endurance Championship, a new competition involving the Rolex 24, the Sahlen’s Six Hours of The Glen on July 1 at Watkins Glen International and the three-hour Rolex Series debut at Indianapolis Motor Speedway on July 27.
“We’re delighted to welcome GRAND-AM as one of the flagship programmes of our 2012 line-up”, added Motors TV Head of Programming & Acquisitions Frédéric Viger. “The series has been growing over the years, with European interest building consistently, and we believe it now has the coverage it deserves this side of the Atlantic.”
To further emphasize the importance of GRAND-AM to Motors TV, the “High Speed Television” will feature a GRAND-AM race-car on its stand at the annual Autosport International Show, January 12th-14th in Birmingham (UK).
