SALON PRIVÉ RETURNS TO LONDON THIS SPRING AS THE CAPITAL’S LEADING PRESTIGE AUTOMOTIVE SHOW
Grounds of Royal Hospital Chelsea will include global debuts during three-day celebration of motoring excellence
Salon Privé London is set to fuse the very best of automotive innovation, design and craftsmanship with the elegance of a classic English garden party, when it returns to The Royal Hospital Chelsea this Spring.
Fresh from the success of its award-winning 20th anniversary event at Blenheim Palace in August 2025, Salon Privé London runs 16 – 18 April 2026, with its distinctive blend of high-performance motoring, fashion, hospitality and entertainment.
Organisers have confirmed that the event will include an unrivalled showcase of global new model unveilings (with further details to follow), alongside hypercar, supercar and classic car displays, luxury retail and fine dining.
Headline automotive displays bound for the lawns include a showcase from Koenigsegg, a Hypercar Display and a display of Classic Le Mans Edition BMWs as well as models from Maserati Club UK. Salon Privé London will also feature rotating exhibits, immersive brand activations and daily parades. Lotus Drivers Club will celebrate their 50th anniversary with a display, while Porsche Club GB will celebrate their 65th birthday with an anniversary presentation.
Explore Thursday 16th April – Salon Privé London Opening Day
The Grand Opening Day launches Salon Privé London in spectacular fashion, with a strong focus on European and global vehicle unveilings, cutting-edge supercars and hypercars, and headline automotive displays across the lawns. Guests can enjoy curated daily exhibits including Porsche Club GB 65th Anniversary display and Koenigsegg showcase by Supervettura, luxury shopping, premium hospitality and the first of the event’s signature daily parades, making Thursday the ultimate day for serious enthusiasts, collectors and industry followers seeking exclusive first looks and world premieres.
Explore Friday 17th April – Ladies' Day
Friday celebrates style and sophistication with Ladies’ Day and the Best Hat Competition by Gatineau. Guests are encouraged to dress to impress and enjoy an elegant garden-party atmosphere alongside stunning automotive displays. Highlights include champagne from Pommery, cocktails by London Essence, live entertainment, daily parades and a vibrant social scene. Feature displays are expected to include the Lotus Drivers Club 50th Anniversary showcase alongside rotating supercar and hypercar exhibits, creating a perfect fusion of fashion, luxury and performance.
Explore Saturday 18th April – Supercar Saturday
Supercar Saturday delivers a thrilling family-friendly finale to Salon Privé London, celebrating the excitement of high-performance motoring in a relaxed and accessible setting. The day showcases an impressive collection of supercars and hypercars in an eye-catching curated colour display by SCC and a special display by Maserati Club UK called ‘Maserati Through The Ages’.
The activities will be complemented by luxury boutiques, retail experiences and interactive attractions. Ideal for families and enthusiasts of all ages, Saturday offers an unforgettable day out in central London, combining spectacle, shopping and entertainment.
Tickets for Salon Privé London 2026 are priced from £55 for entry only, up to £550 for luxury hospitality. To purchase tickets and view the full programme, visit www.salonprivelondon.com
