In a two-event sponsorship package, estimated to be worth US$50,000, Snap-on will serve as the primary sponsor for driver Brian Wilkerson and the BMI Racing Formula Drift Snap-on RX8 4 Rotor car at the Formula Drift “Throwdown” event in Evergreen and the “After Dark” race in Las Vegas.

“After attending the recent Skills USA competition and seeing how well received the BMI Racing Formula Drift team was there, we felt that it would be a great opportunity for Snap-on to get involved even more with Formula Drift by sponsoring BMI Racing and Brian,” said Alicia Smales, vice president of marketing for Snap-on Tools.

“Snap-on’s association with Formula Drift gives us a great vehicle to interact with a different segment of our customer base. In addition, the Formula Drift events also give us a chance to entertain customers and show them the latest and greatest technology and products that Snap-on has to offer.”