Silverstone announced today that all three days of the 2004 Foster’s British Grand Prix (Friday 9th to Sunday 11th July) are sold out, and that Sunday’s race will take place in front of a capacity crowd of 100,000 – the highest attendance and first sell-out since 1999.
The demand for tickets to this year’s British Grand Prix, the UK’s premier motorsport event, has been exceptional. Silverstone’s 2004 pricing structure – offering enhanced value and a range of options for fans, with all seats priced flexibly according to their location – has been instrumental in this sell out. Andrew Waller, Managing Director of Silverstone Motorsport Ltd, commented:
“We are delighted that F1 fans have shown such overwhelming support for the 2004 Foster’s British Grand Prix - a sell out crowd is exactly what this showpiece event deserves. It’s particularly pleasing that the pricing structure we developed appears to have been a complete success. Both ticket sales and revenue are significantly up which is in major contrast to the problems other European circuits have been experiencing this year.”
While a limited number of hospitality packages are still available, general admission tickets are no longer being sold for the weekend, and the message from Silverstone is clear: if you haven’t already booked your ticket, please don’t turn up expecting to buy one on the gate. The success of last year’s British Grand Prix has also helped ticket sales in 2004. Waller added:
“Silverstone continues to provide some of the best racing in the world, and produced one of the most exciting races of the season in 2003. “Last year’s event ran smoothly from start to finish. The new road system and traffic control centre enabled all fans to get in and out of Silverstone without any problems, and more than 10,000 fans stayed behind after the final race to continue the celebrations at the Grand Prix Party.”
The Grand Prix Party will, once again, take place in the centre of the circuit, kicking off the post- race celebrations at this year’s event. Access will be free to all race day ticket holders straight after the last race of the day, and will provide fans with an opportunity to see some of their F1 heroes mixing it on stage with stars from the world of music.
A number of drivers are also expected to attend following official backing from Mark Webber and the Grand Prix Drivers’ Association (GPDA), who support Silverstone’s objective to make Formula One more accessible to the fans. Waller concluded:
“The sell-out crowd endorses not only our revised pricing structure, but also the ongoing improvements being made to the facilities and infrastructure of Silverstone. Fans have been voting with their feet and we’re all looking forward to another fantastic British Grand Prix
