The International Motorsport Federations (FIA) Formula E Championship has agreed a deal for the MP & Silva agency to act as its exclusive partner in devising and implementing a media and broadcast strategy ahead of its debut season.The partnership will form part of a long-term commitment from both parties ahead of the launch of the new city-centre electric motorsport championship in 2014. The main focus of the new agreement will centre on the distribution of television rights in the form of premium content and wider coverage.

MP & Silva and Formula E will engage in a series of activities over the coming 12 months to help promote the environmentally-friendly benefits of electric car racing to the media. The strategy will see state-of-the-art technology and cameras used to capture views at the 10 Formula E street circuits across the world, which include London, Los Angeles, Beijing and Rio de Janeiro.We are very excited to work with Formula E right from the beginning of their media strategy, said MP & Silva Group CEO Andrea Radrizzani. We are in a good position to advise them on the production content to make it a great TV show, targeting a fresh and young audience, who will want to see fast electric cars racing on city streets with less noise pollution. As media advisors, we are glad to bring our expertise to devise a strategy to increase Formula E sponsorship appeal and its media rights value. We will start talks with interested broadcasters now and a production tender will be sent out soon.Alejandro Agag, chief executive of championship promoter Formula E Holdings, added: FIA Formula E Championship and MP & Silva both share the same commitment to ensuring safety, innovative technology and sustainable mobility. We are confident that with their extensive experience they will distribute all the best Formula E action in a comprehensive and innovative manner to racing fans in homes all over the world.The FIA last month published a preliminary calendar for the inaugural season of Formula E featuring eight races across Asia, Europe, North and South America. Europe will be represented by London and Rome, and North America by Los Angeles and Miami. South America is set to be represented by Buenos Aires and Rio de Janeiro, with Asian races included in the shape of Beijing and the Malaysian city of Putrajaya.